Strategy ~ Branding ~ Marketing

Ajio Luxe

Ajio Luxe is a premium fashion and lifestyle brand offering a carefully curated selection of luxury products, including clothing, shoes, bags, and accessories, from some of the world's top brands. When launching in India, it aimed at delivering a bespoke international shopping experience, positioning Ajio Luxe as a new addition to Indian luxury e-commerce.

Detailed planning was done for Ajio Luxe's social media outreach, including the marketing plan, communication strategy, and visual design experience.

Designer: Kinnali Doshi

Client Servicing: Gazala Jerath

Client: Ajio Luxe - Magnanimous

Year: 2021

Brand identity posts focused on launching and creating a strong digital presence for Ajio Luxe as a brand.
Logo recall through graphically created posts and animations.
Taglines and catchy phrases resonating with the brand.

Brand Personality

The digital content was an amalgamation of editorial content and brand specific content.
With a variety of digital content pegs in regular rotation, we aimed to craft an all-inclusive social media account. It was a culmination of engaging, interactive content and visually appealing product images.
The goal was to craft a captivating page, instantly grabbing viewers' attention and fostering social media buzz.
Utilizing visually graphic content, high-engagement posts, trending discussions, and a comprehensive luxury hub, we cultivated a unique personality for the page through our storyline creation.

Communication Voice

+ Young
+ Concise
+ Impactful

+ Diverse

BRAND IDENTITY

Tonality

The overall look and feel of the page was suggested to a blend of editorial inspired product shoots and graphical content.
Heavy visual content which was engaging yet brand centric.
Light undertones with pops of color which could be from the products themselves.

Demographic

Content creation primarily prioritized engagement with a younger demographic, featuring dynamic and interactive posts. The marketing strategy maintained a concentrated and concise approach, incorporating specific Calls to Action. Research had indicated that the millennial demographic exhibited heightened responsiveness to this style of communication.